Tag Archive: marketing

May 07 2011

Netflix and Pandora Scratch Your Most Basic Itch

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Why settle for filling a niche when you can cater to consumers’ instincts and take it much further? ¬†Streaming media services Netflix and Pandora help sell themselves by scratching a basic human itch.   Your project barely made deadline (only thanks to your unpaid overtime), and traffic crawled all the way home. ¬†You kick off …

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Mar 26 2010

Panic! When The Digital Sky Is Falling

productivity11

We’ve all confessed it at some point or other – we’d be useless without our smartphones, and dead without the internet.  A lot of our distress comes from our inability to make decisions without digital input.  Here are some services we depend on and the trouble that ensues when we lose them.  So I was …

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Mar 14 2010

The Lasting Power Of Twitter

dalailama11

All good things must go, and that will eventually include Twitter as we know it.  Until that time, Twitter has some fundamental qualities and current developments that will help it to weather the storms of Facebook, Google Buzz, and other social media challengers.  A double-edged sword that tends to work in Twitter’s favor is the …

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Feb 16 2010

Harness the Power of Your Consumers

SecondLife31

Buckets and buckets of posts have been written about the impact of mobile platforms and social networks on marketing and small businesses.  One fledgling area that is bound to explode, however, is the ability to let your users create the content you’re selling – on the fly.  Letting consumers do the work of marketing products …

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